Shyft & Mindhouse

How we helped two sister brands, Shyft and Mindhouse as a support design team

Expertise

UI Design, Design System, Research

Deliverables

Design System, Landing Pages, App Redesign

Duration

8 months

Shyft & Mindhouse

How we helped two sister brands, Shyft and Mindhouse as a support design team

Expertise

UI Design, Design System, Research

Deliverables

Design System, Landing Pages, App Redesign

Duration

8 months

  • lifestyle management

  • chronic ailment

  • mental health

  • wellness

about the project

The Brief

We worked two sister brands, Shyft and Mindhouse over the period of 8 months as a support design team Over the course of this time we worked on a variety of projects

The Brief

We worked two sister brands, Shyft and Mindhouse over the period of 8 months as a support design team Over the course of this time we worked on a variety of projects

Shyft combines lifestyle management solutions - Nutrition, Yoga, Exercise and more to help our customers track, reverse and manage chronic health conditions

Shyft combines lifestyle management solutions - Nutrition, Yoga, Exercise and more to help our customers track, reverse and manage chronic health conditions

Mindhouse is a mental health & wellness platform that offers meditation, therapy and community support based solutions

Mindhouse is a mental health & wellness platform that offers meditation, therapy and community support based solutions

  • LIFESTYLE MANAGEMENT

  • CHRONIC AILMENT

  • MENTAL HEALTH

  • WELLNESS

built for speed and scale

Shyft Design System

We thoroughly audited the existing design components in Shyft’s mobile app design system. We were able to identify significant redundancy and streamline the design system. This greatly reduced the design debt and enabled the team to move faster

built for speed and scale

Shyft Design System

We thoroughly audited the existing design components in Shyft’s mobile app design system. We were able to identify significant redundancy and streamline the design system. This greatly reduced the design debt and enabled the team to move faster

12 instances of the bottomsheet component were simplified into one using variants

12 instances of the bottomsheet component were simplified into one using variants

Replay

8 instances of the empty state component were simplified into one using variants

Replay

Designing for conversion

Shyft ran ads about their bootcamps, and we helped them supercharge their conversions. We designed a dynamic landing page template that helped streamline their deployment time and enabled visitors to discover what resonated with them

Designing for conversion

Shyft ran ads about their bootcamps, and we helped them supercharge their conversions. We designed a dynamic landing page template that helped streamline their deployment time and enabled visitors to discover what resonated with them

Highlight Stats

Callbacks

Contextual and sticky CTAS

USPs

Cross selling

Highlight Stats

We highlighted stats that showed the impact of the program on participants

Contextual & sticky CTAs

Added contextual and sticky CTAs to have the option to purchase be perpetually available to the users

Callbacks

Added contextual and sticky CTAs to have the option to purchase be perpetually available to the users

USPs

Added contextual and sticky CTAs to have the option to purchase be perpetually available to the users

Cross-selling

Added contextual and sticky CTAs to have the option to purchase be perpetually available to the users

Designing for Shyft Pass

Enhanced the Shyft Pass landing page by elevating the brand's appeal and incorporating micro-interactions for increased engagement, effectively drawing visitors in

Designing for Shyft Pass

Enhanced the Shyft Pass landing page by elevating the brand's appeal and incorporating micro-interactions for increased engagement, effectively drawing visitors in

Shyft Pass: Your ultimate health and wellness membership. Lets you enjoy varied weekend workouts, connect with a supportive community, and explore the latest wellness products.

Revamp UI to elevate brand

The brand wanted to move into a more modern and active lifestyle based space

Improve pricing strategy

Surfacing pricing plans in a structure that makes it easy for the user to understand and transact

Storytelling to drive conversions

Reworked the content on the Shyftpass with the Sales team to boost conversions

MWeb

Desktop

MWeb

Desktop

Redesigned the onboarding

The Mindhouse app underwent rapid expansion, becoming denser with the introduction of new verticals. The redesigned onboarding aimed to introduce users to new features and gather relevant details to enhance their experience.

Redesigned the onboarding

The Mindhouse app underwent rapid expansion, becoming denser with the introduction of new verticals. The redesigned onboarding aimed to introduce users to new features and gather relevant details to enhance their experience.

introduction

Designed the therapy flow

Mindhouse operates within the mental health sphere, providing users with recorded mindfulness content and access to mental health communities. On recognising the need to further enrich their offerings, they strategically introduced Therapy. This addition expanded their services but came with the need of seamless therapy experience for the end users.

introduction

Designed the therapy flow

Mindhouse operates within the mental health sphere, providing users with recorded mindfulness content and access to mental health communities. On recognising the need to further enrich their offerings, they strategically introduced Therapy. This addition expanded their services but came with the need of seamless therapy experience for the end users.

the problem

Challenges in the therapy landscape

the problem

Challenges in the therapy landscape

Lack of awareness and stigma associated with therapy

Despite the recent surge in mental health awareness, we observed reluctance among people to seek professional help for their mental well-being

Cost Factor

The general perception is that therapy comes with a heft price tag, deterring many from seeking help when needed. This cost barrier often prevents individuals from getting therapy.

Not finding the right therapist and associated fatigue

Another significant hurdle, once people overcome their stigma of therapy, is finding the right therapist. Oftentimes people cycle through multiple therapists before discovering the right fit and can be an exhausting process, which leads to abandonment of the path to recovery

Not finding the right therapist and associated fatigue

Another significant hurdle, once people overcome their stigma of therapy, is finding the right therapist. Oftentimes people cycle through multiple therapists before discovering the right fit and can be an exhausting process, which leads to abandonment of the path to recovery

Lack of awareness and stigma associated with therapy

Despite the recent surge in mental health awareness, we observed reluctance among people to seek professional help for their mental well-being

Cost Factor

The general perception is that therapy comes with a heft price tag, deterring many from seeking help when needed. This cost barrier often prevents individuals from getting therapy.

the solution

Designing to overcome the challenges

the solution

Designing to overcome the challenges

Finding the right therapist

Understanding what attributes people look for in a therapist.

Allowing people to browse and choose a therapist by themselves.

For people who may not be able to discern the right therapist for themselves, we created a matchmaking flow where users could answer questions about themselves and how they’re feeling to match them with a short list of therapists that would be appropriate for them.

Education about Therapy

Real life problems that can be addressed by therapy. We surfaced use cases on the Therapy landing page to increase relatability.

We split user types into 3 to allow them to exercise control over their journey.

Talking about clinical conditions to educate users about conditions they may or may not be aware of.

Giving a clear sense of what they can expect going forward to increase trust and predictability.

Affordable Trials

Introduced economical trials for people to be able to get a sense of therapy and the therapist at a reasonable cost

Education about therapy

Finding the right therapist

Affordable trials

visual design

Crafting the UI for the entire therapy flow

Redesigned the Mindhouse app homepage

The Mindhouse app had grown and evolved over time with the business branching out into various verticals. To cater to this change, we revamped the app homepage by introducing dedicated sections for each feature to cater to their diverse offerings

Redesigned the Mindhouse app homepage

The Mindhouse app had grown and evolved over time with the business branching out into various verticals. To cater to this change, we revamped the app homepage by introducing dedicated sections for each feature to cater to their diverse offerings

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